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Ana Sekularac
Ana Sekularac is an independent designer based in London who studied an MA in Fashion.
Ana designs luxury womenswear, dresses with an artistic touch using sustainable fabric and way of production.
“The core of my designs is to enhance/emphasise a woman’s individuality and femininity ...but always making her feel free.
I do not have a mood board, or title of the collection, as most of the times I start sketching on the white paper, sometimes though I can just start cutting the fabric.. and after the collection is finished I can see the inspiration, then I can realise where I got some or most of the ideas.
There is a lot of intense work going for each garment.. as there is a lot of experimentation and hand stitching before finishing the garment. For me is very important to be close, to have a dialogue with the seamstresses and pattern cutter who makes the dresses.
The collection appeals to a rebellious woman who admires originality, quality, comfort and sensuality.
Ana is privileged to be supported by Princess Elizabeth of Yugoslavia, Emily Beecham, Victoria Beckham, Roisin Murphy, Anna Friel, Pink, Amma Asante, Beverley Knight, Raquel Cassidy, Ola Ince, Laura Lee, Fergie, Hannah Murray, and many others.
Key press includes: Vogue UK, Elle, Marie Claire, Vogue Italia, Grazia, Tank InStyle, The Fall, ID and many others.
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