IA London is a British Avantgarde fashion brand that offers a variety of women’s and men’s garments and accessories, designed and made to the highest quality here in the UK. “The art of fashion” – IA’s founder, Cambridge-based designer and creative director Ira Avezov, begins her design process by creating a series of hand-drawn digital artworks, much like paintings, which become the surface of IA’s garments. Ira then digitally designs the form of the pieces, to create wearable artworks. Each print can be adjusted to fit any of the garments.
IA London is leading the personalisation of fashion, ultimately offering a unique design structure and business model to high-end international retailers: a variety of diverse authentic print options on individual garments. Curated by the buyers themselves, every collection is tailored to the specific needs of their local audience, which effectively improves sales performance.
From its first season SS18 Men’s, IA London successfully addresses the global unprecedented demand for unique pieces and personalisation. Currently, unique collections and accessories by IA London can be found in 7 countries, from USA to Japan to Lebanon to Ukraine, proving that “The art of fashion” knows no borders. We look forward to continuing to grow our profile and our customer base and to introduce IA’s unique collections to rapidly developing emerging markets.